Guangzhou clothing wholesale foreign trade orders reduce merchants expand customer source promotion
Guangzhou clothing wholesale foreign trade orders reduce merchants expand customer source promotion "self rescue"
After more than a month of recovery, the previously deserted Shahe clothing wholesale business district in Guangzhou is now bustling again. Merchants introduce goods to offline customers and recommend new models to online customers at the same time. Purchasers shuttle through various clothing wholesale markets to see the price comparison and find suitable goods. Porters pack large bags of goods and then load them for shipment ...
Guangzhou Shahe clothing wholesale business district is one of the wind vane of South China's clothing industry. It has been more than months since March 17 when it came back to the market. The business district is composed of 23 garment wholesale markets, with nearly 20000 outlets. In 2019, the daily average shipment volume is more than 3000 tons, and the goods are exported to Japan, South Korea and other countries.
According to the chamber of Commerce of Shahe street, Tianhe District, Guangzhou, in the past month, the delivery volume and the number of people returning to work of Shahe clothing wholesale business district have been growing steadily. Now the main difficulty is that after the reduction of foreign trade orders, the merchants whose main business is foreign trade have been affected.
"Because of the serious overseas epidemic, many foreign trade orders signed before were cancelled. At the same time, many foreign buyers who originally planned to purchase later in the year were unable to enter the country, so the stock and increment of foreign trade orders decreased." He Chuangfa, Secretary General of Shahe sub District Chamber of Commerce in Tianhe District, Guangzhou, said that at present, more than 200 merchants whose main business is foreign trade in Shahe clothing wholesaler circle are affected to varying degrees.
According to the chamber of Commerce, in the past years, the transaction amount of foreign trade orders is very considerable, and the sales volume of a single order can reach several million yuan. Therefore, the sharp decrease of foreign trade orders has caused greater economic pressure on merchants engaged in foreign trade transactions.
He Chuangfa said that in this regard, Shahe Street chamber of Commerce guided merchants to open up new customers, and transferred foreign trade orders to online, domestic and other ways of sales to solve merchants' unsalable dilemma. At the same time, the chamber of commerce also contacted China Minsheng Bank to provide low interest loans for merchants with difficult capital turnover through credit guarantee provided by the chamber.
"We do women's wear, mainly sold to Japan and South Korea, but due to the impact of the epidemic, Japanese and South Korean Buyers have not come to purchase, so there is no new order." Chen Jiaxiu, an employee of Guangzhou Bense Clothing Co., Ltd., said that after the reduction of foreign trade orders, the company actively contacted new customers and sold many clothes originally sold to Japan and South Korea to Northeast China.
"The beauty and figure of the northeast people are close to that of Japan and South Korea. In addition, our price is cheap, so there is still a market for clothes after they are sent." Chen Jiaxiu told reporters that they can reduce prices through discount, so that clothing can be sold at a small profit, as soon as possible to get funds back.
Guangzhou fairest Clothing Co., Ltd. is also mainly engaged in the foreign trade of Japanese and Korean women's clothing. In the face of difficulties, the company mainly makes efforts from the online, guiding Japanese and Korean Buyers to select funds and purchase through online video; at the same time, it uses the overseas live broadcast platform to sell live goods and develop individual consumer users.
"Our biggest advantage is that many styles, good quality, low price, opened the international version of the voice, broadcast the direct purchase of the tiktok users, the results are pretty good." Jia Mengying, an employee of the company, is satisfied with the recent business.
"Now, the daily output of Shahe clothing wholesale business district has recovered to about 2000 tons, reaching 65% of the average daily output last year, and the number of people returning to work is about 80000." He Chuangfa is pleased with this. (end)