The spread of the overseas epidemic has three major impacts on the domestic textile and clothing mar
The spread of the overseas epidemic has three major impacts on the domestic textile and clothing market!
At present, China's novel coronavirus pneumonia has been effectively controlled and gradually resumed. However, the spread of foreign epidemic accelerated, and the prevention and control of the United States, Italy, Spain and other countries upgraded. With the implementation of overseas closure measures, many brand retail stores were closed, and consumption in the terminal market was restrained. A number of international clothing brand retailers began to cancel orders in large quantities, and China's textile foreign trade enterprises encountered a second round of problems in a short time.
Cancellation of external orders caught suppliers by surprise
In the short term, a large number of foreign trade customers withdraw orders, which brings great uncertainty to the development of foreign trade enterprises this year. In the past week, the situation of overseas order cancellation was the most serious in Germany, France and the United States. In the area of Keqiao, Shaoxing, Zhejiang Province, many dyeing factories have been affected. About 70% - 80% of the enterprises have encountered cancellation. Now missing the order of the current season is not only a business problem, but also a missed season. In addition to the production links brought by the cancellation of orders being urgently stopped, there is also a risk that the completed orders can not be shipped and the destination port does not receive goods, and the export risk of enterprises increases.
Jiangsu Changzhou Dong'Ao Clothing Co., Ltd. is an enterprise specializing in the production of jeans casual clothing for Levi's brand. Its products are exported to brand stores in France, Germany, the United Kingdom, Italy, the United States and other European and American countries. The enterprise has a relatively complete upstream and downstream production supply chain. After the Spring Festival, the company has started work normally since it returned to work. Dong'ao also encountered the situation of cancellation in the near future. Therefore, the enterprise is working overtime to catch up with production, and can basically reach the delivery deadline.
Spread of overseas epidemic situation prolongs the period of production and marketing influence
According to the statistics of China's General Administration of customs, under the influence of the epidemic, China's textile and clothing exports in the first two months of this year reached US $29.83 billion, down 20% year-on-year, which is higher than the average level of 17.2% year-on-year decline in China's goods trade exports. The supply chain of textile and garment production is long, which has formed the characteristics of global layout, making the textile industry more impacted and the situation more severe than other manufacturing industries.
Recently, China Chamber of Commerce for the import and export of textiles and Shanghai Xiwei jointly held a network Seminar on the theme of "crisis" and "way out" of China's textile industry in the context of the new crown virus epidemic. Wang lizijie, a researcher at Dunhe Industrial Investment Management Co., Ltd., believes that from an international perspective, the restrictions on the flow of people in countries with severe epidemic are just beginning, and the duration is hard to predict. Retail The industry is facing great losses. In the second quarter, foreign countries will probably repeat the situation of China in the first quarter, and the short-term market demand will fall precipitously.
From the domestic perspective, the affected time of the market is mainly from February to March, with three main impacts: first, the window period of spring clothing sales has been greatly shortened, and there is basically no single tracking situation, and the backlog of spring clothing has become a foregone conclusion. Second, the order of summer clothing needs to be observed. Due to the problem of capital flow, it is difficult to have explosive order growth. Third, the pressure of the epidemic on consumption will be gradually reflected. However, the current overseas epidemic fermentation will affect the export production of China from March to June. Some overseas summer orders face the possibility of temporary cancellation, which has a great impact on the production side. In addition, the duration and impact of the epidemic determine the status of overseas autumn orders.
At present, the situation of epidemic control in European and American countries is still difficult to judge. For textile and clothing export enterprises and suppliers, the reduction of orders may continue.